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Làm thế nào để đăng tin mua bán nhà đất hút người xem

Bán nhà thời buổi công nghệ không thể bỏ qua hình thức đăng tin mua bán nhà đất online trên các trang thương mại điện tử, diễn đàn rao vặt hoặc mạng xã hội… Tuy nhiên, đăng tin bán nhà như thế nào để hút view thì không phải ai cũng biết

1. Lựa chọn nơi đăng tin

  • Website uy tín

Với tốc độ phát triển chóng mặt của internet, việc đăng tin mua bán nhà đất quận 3 trên các website bất động sản đang ngày càng phổ biến và được nhiều người tin dùng. Chọn đúng website có thế mạnh về lĩnh vực bất động sản sẽ giúp tin rao bán nhà tiếp cận trúng khách hàng, kết nối được nhiều người mua tiềm năng.
 
Ngoài ra, bạn có thể đăng tin bán nhà đất qua các kênh truyền thống như báo chí, tờ rơi hoặc ký gửi tại các trung tâm môi giới bất động sản… Các diễn đàn, group hay fanpage về bất động sản trên Facebook cũng là một kênh thông tin hiệu quả giúp người bán kết nối với khách hàng. Ngoài ra, đăng tin trên diễn đàn mạng xã hội cũng giúp người bán tiết kiệm được một khoản chi phí không nhỏ.

  • Vị trí đăng tin hiệu quả 

Trên các website thường có hỗ trợ đăng tin miễn phí. Nhưng để tin dễ tiếp cận đến khách hàng hơn, người bán nên chọn các hình thức đăng tin có phí dịch vụ. Đừng tiếc chi phí để chọn đăng tin ở vị trí Vip, bởi khu vực này được hiển thị nổi bật, đẹp mắt và thu hút độc giả nhiều nhất. Lượng người đọc nhiều cũng đồng nghĩa với nhà của bạn có nhiều cơ hội bán nhanh, bán được giá hơn.

2. Lựa chọn thời điểm đăng tin

Đối với những tin đăng miễn phí trên các website hay mạng xã hội, quyền quyết định thời gian hiển thị tin đó sẽ phụ thuộc vào người quản trị trang web hoặc admin fanpage. Tuy nhiên, với các tin phải trả phí dịch vụ thì bạn có thể lựa chọn giờ đăng tải. Lúc này, việc chọn đúng giờ “vàng” là tiêu chí quan trọng, giúp tin đăng của bạn tiếp cận được nhiều khách hàng tiềm năng hơn. Ví dụ:

– Khung 7-9h sáng (khi mọi người chuẩn bị vào làm việc và lướt mạng xã hội để điểm qua tin tức)
– 11h30-12h30 (giờ nghỉ trưa, nhu cầu tìm kiếm thông tin) 
– 20h-22h (thời gian thư giãn sau bữa tối, cập nhật tin tức và cùng bàn luận).

3. Hình thức tin đăngLàm

Bố cục: Một tin rao bán nhà đất tphcm nói chung nếu đầy đủ nội dung sẽ bao gồm: tiêu đề, nội dung, thông tin liên hệ của người bán và hình ảnh của ngôi nhà cần bán. Tin rao dù ngắn nhưng phải được viết cẩn thận, tránh cẩu thả dẫn đến sai chính tả, trình bày lộn xộn, viết không ngắt đoạn làm khách hàng khó nắm bắt thông tin. Ngược lại, nội dung tin đăng chuyên nghiệp sẽ thể hiện được uy tín của người bán nhà, từ đó tạo thêm sự tin tưởng cho khách. 

Hình ảnh: Đầu tư những bức ảnh bắt mắt sẽ dễ chiếm được thiện cảm của người mua giữa hàng trăm, nghìn tin rao bán nhà đất cùng loại. Vì vậy, hãy chụp những bức ảnh tốt, ấn tượng, có độ nét cao để đăng tải. Để tăng thêm độ tin cậy và sức hấp dẫn, người bán nên đưa thêm cả video ngắn quay toàn cảnh và cận cảnh ngôi nhà vào tin rao. Chọn thời điểm ban ngày, mở rèm cửa rộng sẽ làm cho hình ảnh ngôi nhà trông tự nhiên và hấp dẫn hơn. 

Ảnh vẽ mô phỏng hình thức giao dịch trực tuyến.


Hình thức tin đăng phải ấn tượng, thu hút khách hàng

4. Nội dung tin đăng

– Tiêu đề: Tiêu đề tin rao cần ngắn gọn nhưng phải đảm bảo gây ấn tượng với khách hàng. Trong tiêu đề phải có chứa từ khóa quan trọng, nêu bật được nội dung của tin đăng như “bán nhà chính chủ”, “nhà 120m2”, “bán đất thổ cư”…

– Từ khóa thu hút: Nên chèn những từ khóa quan trọng, thể hiện sức hấp dẫn và thu hút ngay từ tiêu đề, ví dụ: Duy nhất, rẻ nhất, hạ giá, chỉ hôm nay… Lưu ý chèn những từ khóa về khu vực, địa điểm xung quanh để người đọc dễ dàng hình dung vị trí đó có phù hợp với nhu cầu của mình hay không.

– Giới thiệu chi tiết: Đầu tư phần nội dung giới thiệu sản phẩm càng chi tiết càng tốt để lôi kéo sự quan tâm của khách hàng. Những nội dung cần đặc biệt lưu ý như: Loại hình bất động sản cần bán (nhà, đất, căn hộ chung cư…), diện tích, hướng đất, tình trạng pháp lý, giá bán, tiện tích xung quanh…

– Thông tin liên hệ: Bao gồm tên, số điện thoại và địa chỉ (không bắt buộc) của người bán. Những thông tin này cần được viết rõ ràng, tránh sai sót gây nhầm lẫn để rồi bỏ lỡ mất khách hàng tiềm năng.

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